How do great designers manage to stay creative? Where do they find their inspiration? These questions seem to come up during Q&A sessions after any design talk. During Salon Talks, an event that was part of the London Design Festival, Marina Willer of Pentagram addressed this very topic:
‘Feed your brain constantly to stay creative’, she said. Change your process. Get away from blogs and websites and find solutions in the physical world. Go to bookshops, go to exhibitions, go to galleries, go to museums. Experiment. Question. Stay Curious. Engage with materials. Make models. Build them. Break them down. Figure out new ways to do things. Look for new things to do. If you want to be creative, she said, curiosity is what will keep you going!